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AF = ALWAYS FREE

ALWAYS FREE of carcinogenic, toxic, hormone and endocrine disrupting ingredients, as well as ingredients that have been linked to the formation of certain cancers.

Annie

WHY IS NATURAL IMPORTANT AF?

With the growing information about the harmful effects cosmetic chemicals have on our health, many companies are marketing their products as “natural” by replacing ingredients with ones that are better, but still toxic. When we say “natural”, we mean it. We really are Natural AF.

Did you know?

OUR FACE ABSORBS 5-10 TIMES MORE CHEMICALS THAN OUR BODY

OUR SKIN ABSORBS APPROXIMATELY 64% OF CHEMICALS PLACED ON IT

WOMEN MAY ABSORB UP TO 5LBS OF COSMETIC CHEMICALS ANNUALLY

OUR INGREDIENTS

None of our ingredients are known to be cancer causing or endocrine disrupting. Any synthetic ingredients we use in our formulas are naturally derived to help create beautiful, non-toxic products that look, feel, and perform at the level you need and expect them to.

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Annie

Always Free

OF THIS BS

  • Comedogenic ingredients
  • Cruelty
  • Animal testing
  • Parabens
  • Sulfates
  • Phthalates
  • Polyethylene/PEGs
  • Talc
  • BHA
  • BHT
  • Oxybenzone
  • Aminophenol
  • Diaminobenseme
  • Phenylenediamine
  • Fragrance/Parfum
  • Benzene (prohibited in the EU)
  • Lead (usually in color additives)
  • Aluminum
  • Mineral oil
  • Phenoxyethanol
  • DEA
  • MEA
  • Butylene glycole
  • Methylparaben
  • Methylcellulose
  • Octinoxate
  • Carbon black
  • Siloxanes
  • Chromium (prohibited in the EU)
  • Silicones
  • Polytetrafluoroethylene (AKA, Teflon)
  • Arsenic
  • Petroleums

Breaking the

laws of beauty

My mission is to create beautifully packaged, highly pigmented, long-wearing, natural makeup, with clean, non-toxic ingredients, that feels sexy, chic, and anything but natural.

Annie Lawless

We're here to help!

We are excited to help you feel and look your best.

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