Research Results

  • In an independent consumer perception study, users noted:
  • Instant Volume upon application: 97%
  • As volumizing as regular mascara: 94%
  • Helped lashes look longer: 93%
  • Filled in and Filled Out Lashes: 90%


We replaced Beeswax with lighter-weight Lacquer Tree and Rice Bran waxes to keep lashes lifted while Castor and Argan Oils promote lash length. The elastomer brush gently grips and combs through lashes for instant volume and elongation, while the spherical tip offers lash styling and separation.