WHY ARE CLEAN INGREDIENTS IMPORTANT AF?
With the growing information about the harmful effects cosmetic chemicals have on our health, many companies are marketing their products as “clean” by replacing ingredients with ones that are better, but still toxic. When we say “clean,” we mean it. We really are Clean AF.
OUR FACE ABSORBS 5-10 TIMES MORE CHEMICALS THAN OUR BODY
OUR SKIN ABSORBS APPROXIMATELY 64% OF CHEMICALS PLACED ON IT
WOMEN MAY ABSORB UP TO 5LBS OF COSMETIC CHEMICALS ANNUALLY
OUR INGREDIENTS
None of our ingredients are known to be cancer causing or endocrine disrupting. Any synthetic ingredients we use in our formulas are naturally derived to help create beautiful, non-toxic products that look, feel, and perform at the level you need and expect them to.
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Always Free
OF THIS BS
- Comedogenic ingredients
- Cruelty
- Animal testing
- Parabens
- Sulfates
- Phthalates
- Polyethylene/PEGs
- Talc
- BHA
- BHT
- Oxybenzone
- Aminophenol
- Diaminobenseme
- Phenylenediamine
- Fragrance/Parfum
- Benzene (prohibited in the EU)
- Lead (usually in color additives)
- Coal Tar
- Retinyl Palmitate
- Tricolsan & Triclocarban
- Aluminum
- Mineral oil
- Phenoxyethanol
- DEA
- MEA
- Butylene glycole
- Methylparaben
- Methylcellulose
- Octinoxate
- Carbon black
- Siloxanes
- Chromium (prohibited in the EU)
- Silicones
- Polytetrafluoroethylene (AKA, Teflon)
- Arsenic
- Petroleums
- Formaldehyes
- Formaldehyde-releasing agents
- Hydroquinone
Breaking the
laws of beauty
My mission is to create beautifully packaged, highly pigmented, long-wearing, natural makeup, with clean, non-toxic ingredients, that feels sexy, chic, and anything but natural.
Annie Lawless