About – Lawless Beauty
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Discover gorgeous products without the ugly ingredients. At LAWLESS, we’ve brought glamour to the world of clean—because good-for-you makeup doesn’t have to mean “no-makeup makeup”. In fact, we’re all about “yes-makeup, makeup,” with products that celebrate your beauty while surpassing the expectations of both conventional and clean competitors. We didn’t just break clean beauty laws, we redefined the category. 


We’re all after the same results: makeup that looks stunning and lasts all day. Our skin-loving formulations that don’t just look gorgeous, they benefit your skin while they’re at it. We’re committed to delivering high-performance products that offer a visible difference, all-day wear, and rich concentrations of active ingredients—all without compromising on safety.


Our Name. Our Mindset. Our Philosophy.

We wanted more from our beauty products—so we created new ones. We’re not here to compromise when it comes to beauty, and neither should you. Conventionally toxic but great performance? No thanks. Clean ingredients but barely-there looks? Nah. LAWLESS brings you luxurious, high-performance makeup with the highest concentration of clinical-grade skincare, clean actives, and quality pigments. The catch? There isn’t one.


Who made us

LAWLESS? Meet Annie.

“Hi!  I’m Annie Lawless, Founder of LAWLESS Beauty. I created LAWLESS out of a genuine need for clean ingredients. Growing up with Celiac Disease and other autoimmune issues, I realized what I put into my body and onto my skin greatly affected how I looked and felt.

As a lifelong makeup lover, I reluctantly decided to make the switch to clean beauty in an effort to give my body and skin what it needed. I searched and searched, but couldn’t find clean products that lived up to the conventional makeup I knew and loved. I craved the fun and performance of my favorite formulas,  but dreamed of products without the toxic tag-along. I knew we could do better, and that’s when LAWLESS Beauty was born. 

We set out to break the rules of clean beauty and created a space where makeup lovers and clean girls could coexist. I like to say we aren’t a clean makeup brand; we’re a makeup brand that just happens to be clean. Today, LAWLESS Beauty creates makeup that offers more: more color, more impact, more lash, and more lip. We offer the highest concentration of clinical-grade skincare, clean actives, and quality pigments that give you all of the performance without any of the compromise.

In a world of no-makeup, makeup, LAWLESS is Yes-Makeup, Makeup!

Annie Lawless, Founder

LAWLESS brings you looks that’ll last all day, with benefits that’ll last for years to come. 

We have high standards when it comes to our formulas, with active ingredients at or above proven efficacy levels. 

Ingredient obsessed, because it’s good for you. 

Formulated without potentially-toxic chemicals because...

1) Our Founder, Annie, has a genuine passion and need for cleaner formulations.

2) There’s simply no need for toxins in beauty.

3) Our skin deserves better.

Our standards are high.

Truth is, we’re makeup people—so our products must pass the test of the makeup-obsessed. That means high-performance, high-impact, and instant (and long-term!) gratification. We use the highest-quality (read: expensive) pigments that are color-true and deliver coverage and finishes that last from application to removal, And since our formulas are clean, safe, and benefit your skin, the longer you wear it, the longer it’s working for you.  

Testing, Testing.

We source active ingredients directly from raw material suppliers, versus going through a 3rd party. Active Ingredients are patented, tested in-vivo (on people) and in-vitro (in a petri dish). 

Our final products are then claims-tested with four methodologies: instrumental, expert grading, consumer perception, and dermatologist evaluation. Our complexion products are certified non-comedogenic and non-acnegenic. 



Our products are 100% vegan, because it’s more ethical and sustainable to avoid animal-derived ingredients and animal by-products in our formulas. 


We prioritize your health and well-being, with products that include safe, gentle, and effective ingredients for all skin types, without sacrificing quality.

 PEG Free

Every product delivers uncompromised purity and performance, protecting your skin from potential irritants and synthetic polymers. 


We’re proud to test our products on ourselves, not on animals. 


Formulated without potentially-toxic chemicals because 1. Our Founder’s genuine need for cleaner formulations; 2. Potentially toxic ingredients are not necessary; 3. We all deserve better, without sacrificing quality. 

Our “No” List


Aligning with our commitment to safety and wellness, we don’t use parabens, which can cause hormonal disruptions and potential reproductive harm, 


We’re talc-free because it risks asbestos contamination. Our products remain carcinogen-free and safe for every use. 


Prioritizing your health above all, we avoid PEGs due to their carcinogenic impurities and respiratory irritation.


Recognizing gluten sensitivities and conditions like Celiac Disease (like Annie!), we consciously keep our products gluten-free for inclusivity and safety. 


We steer clear of phthalates to eliminate risks of endocrine disruption and potential toxicity to reproductive health. 

Mineral Oil

Our commitment to carcinogen-free beauty means that untreated mineral oil, a known human carcinogen, has no place in our products. 


Reflecting our dedication to both human and environmental health, we don’t use sulfates, which can cause irritation and potential toxicity to aquatic life.

Carbon Black

Avoiding this helps us sidestep concerns over cancer, reproductive health, and contamination with heavy metals for your peace of mind. 

Beauty That Gives Back:
Lawless Community Impact 

At LAWLESS Beauty, we're committed to making a difference while playing by our own rules. For every purchase you make, we donate 1% to a nonprofit organization of your choice because we believe in empowering our community and supporting causes that matter most. Together, we're proving that beauty can be a powerful force for good, amplifying our collective impact and creating a bright future for all of us and future generations 


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